This focal point is located at the intersection of Business 121 and IH 35E, the geographic center of the city. This
intersection is key to Lewisville’s regional image and identity.

The Texas Department of Transportation (TxDOT) is currently designing a major reconstruction project for IH35E-E. This project will include replacement of overpasses at three IH-35E intersections in Lewisville: SH 121 Business, West Main Street and Corporate Drive and is expected to be completed in 2025. This major investment increases the importance of this Identity Focal Point as a place that identifies Lewisville to the thousands of people who travel through it every day.

The new overpass at SH 121 Business will incorporate enhancements such as wide sidewalks, dedicated bike
lanes, colored pavement, decorative lighting, native landscaping and embossed artwork reflecting Lewisville’s
history on retaining walls. As part of the overpass reconstruction project, the South Mill Street intersection
will be relocated approximately 900 feet to the east to align with Northwood Drive in order to provide better
traffic flow and intersection spacing and to eliminate a confusing intersection. Once the new overpass and related
improvements are complete, connection across the freeway will be greatly improved and the surrounding area will be ripe for redevelopment.

The framework plans and development standards of the IH-35E Corridor Overlay District will guide redevelopment efforts for this Identity Focal Point. Equally important, redevelopment synergy from Old Town is expected to continue southward down South Mill Street to activate this area. Partnerships with landowners, developers and the city will be imperative to capitalize on redevelopment opportunities as they arise.

This Identity Focal Point includes the properties surrounding IH-35E at West Main Street. It is the primary entrance into Old Town for people arriving on IH-35E. It was not identified as a focal point in the original Lewisville 2025 vision plan. It was defined as a major development node in the IH-35E Corridor Overlay District approved in 2018, and is included here as a result. The eastern portion of this area, which lies within the Old Town Design District, was placed in the IH-35E overlay district to encourage cohesive redevelopment efforts on both sides of IH-35E. The improvements associated with TxDOT’s IH-35E project will include replacement of the existing overpass and the addition of wide sidewalks, bike lanes, colored pavement, decorative lighting, native landscaping and artwork reflecting historic Old Town embossed on retaining walls.

Redevelopment synergy from Old Town is expected to continue into this area. Development of medical-related
businesses and services, associated with the Medical City Lewisville campus at the southeast corner of this intersection, should also be supported here. The IH35E Corridor District, its framework plans and design standards, along with available economic development incentives and partnerships will drive redevelopment opportunities at this Identity Focal Point.

This Identity Focal Point, along the west side of SH121 south of SH121 Business, was identified in early 2020 as a key destination for Castle Hills and Lewisville. Its development is guided by an urban mixed-use development master plan. Crown Centre at Castle Hills covers approximately 140 acres and will include 2,000 urban multifamily units coupled with approximately 300,000 square feet of mid-rise office uses, retail and restaurant uses designed to attract companies seeking a strategic location along SH 121 in close proximity to DFW Airport. Crown Centre will play an important role as a link between eastern and western portions of Lewisville. This Identity Focal Point will also emerge as another important employment center within the city that will develop with the successful formula of partnerships coupled with the tools of economic development incentives.