Today’s communications challenges and opportunities are well-known. They include an expanding number of communication outlets, from print to social media to television to City website, and an environment where people live in very separated media ‘bubbles’. There are many efficient tools available including printed, digital, and video materials; a strong presence in traditional and emerging media; public engagement through volunteer opportunities and special events; and the strategic use of place-making and public art. Lewisville has used all these tools. It should continue to follow a communications plan that defines the purposes and audiences for effective use of each tool.